Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With 150 years of experience in the coatings industry, the 13,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter and on LinkedIn.
The Strategic Marketing Manager is an individual contributor, yet leadership role and will support the Global Refinish organization. This $1.7B global business is the global leader in automotive refinish with ~25% market share. The business has world renowned brands such as Spies Hecker, Standox and Cromax. This role reports directly to the EVP and President, Global Refinish & EMEA.
Primary responsibilities include:
Data Analytics – Lead effort in three key areas. First, Big Data and assisting the regional businesses in the analysis of customer data and turning it into meaningful, useful and actionable data that the business can use to make both tactical and strategic decisions. Second, analysis of market data and trends to establish internal points of view on market drivers, growth, and potential impacts.
Licensing – develop a plan by working with internal (technology, business, legal) resources along with necessary outside resources to evaluate the product and brand licensing of Axalta Refinish intellectual property. In addition, develop strategy for enforcement on technology infringement that leads to licensing, M&A, or ceasing of the infringement. Once the plan is developed, lead and execute the plan.
Strategy/M&A – Own the strategic planning process for Global Refinish including close partnership with the Director of Finance on M&A strategy, evaluation and development. This includes the analysis of adjacent markets. The Director will closely monitor actions against the plan to ensure progress.
Competitor& Customer Analysis – Ongoing analysis of competitor behavior in the market. Focus on key customers to monitor Axalta purchasing behavior, activity in the market, and potential consolidation risks and opportunities.
Internal consulting – Act as a resource to the regional businesses as a subject matter expert on the above areas.
Project Leadership – An example would be color tool analysis globally – cost, effectiveness, future strategy.
A Bachelor’s degree in Business, marketing, or engineering is required along a MBA. A minimum of 5-7 years of progressive roles in marketing or business analytics and/or consulting background where a broad tool kit of strategic marketing skills has been developed.
Other skills, abilities and qualifications include: